Check out this recent New York Times article discussing GoogleMap's introduction of bike directions to its list of transit types. Tell us what your experience has been with this new feature!

Transportation Alternatives is excited to launch Biking Rules: NYC's Most Bike Friendly Businesses. The campaign is part of the Biking Rules education and encouragement campaign and is a great way to demonstrate your business' commitment to going green. It will serve as a way to attract cyclists and pro-cycling customer--a group that has grown by over 66% in NYC over the past three years.

T.A. will work with two categories of Biking Rules Businesses. If your restaurant employs working cyclists, you can become a Biking Rules Business by having these employees sign on to the Streetcode--a commitment to uphold safe, legal cycling behavior on NYC streets. Alternately, you can also qualify by giving a small discount to customers who arrive by bicycle as a gesture of your support for bicycling in NYC.

  Contrail is a tool for developing bicycle communities. As you ride, contrail leaves a faint chalk line behind your bike. The goal is to encourage a new cycle of biking participation by allowing the biking community to leave a unique mark on the road and to reclaim this crucial shared space.

The old cycle: More cars on the road = more perceived danger for bikers = fewer bikers on road = even more cars on the road.

The new cycle: A few bicyclists ride with contrail a couple times per week = faint lines on the road inspire curiosity and remind bikers where it's safe to ride = new bikers are encouraged to ride and use contrail = contrail lines get brighter as community grows.

Such a cool idea! Via BikeContrail