Transportation Alternatives is excited to launch Biking Rules: NYC's Most Bike Friendly Businesses. The campaign is part of the Biking Rules education and encouragement campaign and is a great way to demonstrate your business' commitment to going green. It will serve as a way to attract cyclists and pro-cycling customer--a group that has grown by over 66% in NYC over the past three years.

T.A. will work with two categories of Biking Rules Businesses. If your restaurant employs working cyclists, you can become a Biking Rules Business by having these employees sign on to the Streetcode--a commitment to uphold safe, legal cycling behavior on NYC streets. Alternately, you can also qualify by giving a small discount to customers who arrive by bicycle as a gesture of your support for bicycling in NYC.